First Topic: What steps should management take to better prepare the firm, managers, and employees to internationalize? Explain each.
Second Topic: ABD undertook the key tasks process in global market opportunity assessment. Evaluate how well or poorly ABD accomplished each task.
Third Topic: As a member of ABD’s management team, what countries would you recommend targeting first? Justify each recommendation.
Fourth Topic: How should ABD estimate sales potential for Europe and other affluent economies? Justify your answer.
Fifth Topic: What organizational structure should ABD now employ with its commitment to international business? Justify your answer.
Sixth Topic: Considering the balance between global integration and local responsiveness, what strategy should ABD select? Justify your answer.
Your assignment should be typed and double-spaced with 1″ margins on all sides and must be a .doc or .docx Word document submitted as an attachment. Use a 12 pt. Times New Roman font. DO NOT copy the assignment into the blackboard submission window. Include a page header (also known as the “running head”) at the top of every page. To create a page header/running head, insert page numbers flush right. Then, type the title of your paper in the header flush left using all capital letters. The running head is a shortened version of your paper’s title and cannot exceed 50 characters including spacing and punctuation
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