Web Analytics Power Point Presentation

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YOUR TOPIC: You are the new Web Analyst for Friends of Disaster Relief (FDR) a non-profit organization.  The company executives and the Marketing team cannot figure out why the organization is not receiving the expected targeted donations from the website. The website was created without any web tracking tools or a statistics capability, in other words no way to track visitors or anyone who made donations. 

You have been called to the main conference room, to deliver your PowerPoint Presentation; your task is that you are trying to convince the top tier executives and marketing team that having a website without visitor tracking is not acceptable, you have developed a solution of why the organization should be using web analytics and what the organization should be tracking and suggesting the tools they should be using.

The Presentation Guideline Requirements: Your presentation should consist of 10 -15 slides with an opening title slide. You must include notes to each slide in support of that page (this is very important). You should have 125 words on average or more per each slide notes. The notes must be supported by in text citations Your presentation must have references of 3 – 5 sources in total. Use should use graphics, themes and images to draw your audience into the presentation.

 

Final Project Grading Rubrics

Rubric for Final Project

Points

Synthesis of concepts and topics learned from this course (critical to presentation)

30

Slide Organization – Presented findings and conclusions in an organized manner titles clearly relate to key information

9

Writing standards spelling, grammar and punctuation (1 point deduction for each error)

1

Speaker Notes included in slide notes area 125 words on average per slide where required

15

Clear citation and references used in APA 6th Edition formatting used

10

Presentation color scheme used allowed text to be easily read

5

Slide count 10-15 in total includes Cover Title Slide and References Slide(s)

15

Used graphics, animations, transitions and or audio in presentation slides

5

References used outside sources 3 to 5 used

10

Project Submitted on time before due date Timeliness: (automatic zero after due date)

Zero (0)

TOTAL POINTS

100