– Pick a firm that you are interested in solving a marketing research project problem
– Provide a thorough description of the industry and the firm
– Perform a SWOT analysis of the firm and industry.
– Think critically about all the possibilities. This should be a very in-depth SWOT analysis.
– Based on this information, identify a marketing opportunity/problem and state it in 2-3 sentences. Research the problem using secondary resources and provide a reference.