Marketing plan for blue bottle coffee in south korea

It should be cover below title:

Executive Summery  

Organizational Overview  

Name of Organization  

Mission Statement, Value, and Philosophy  

Product Features  

New Product Description  

SWOT Analysis  


Differentiation and Position  

Competitors Position in korea  

Perceptual Map

Finding Position for Market  

Blue bottle Differentiation  

Stage of the Product Life Cycle  

Growing Market Share Strategy

Marketing Mix  

Product Type  


Brand Strategy

Production Methods  


Price Objective:



Integrating Marketing Communication  

Communication Model  

Promotion Mix  

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