Hw 4

NR511 Week 4 Midterm Exam
July 26, 2019
Case Study 1 Understanding The Court System
July 26, 2019

Hw 4

Hw 4

Global Marketing”

  • use normal English, no need high English skill
  • No plagiarism

attachment
discussion07-24-

“PART 1” Assignment 1: Risk Comparison (NEED 5-7 PAGES) You have been tasked with selecting a qualified country for your company’s international expansion. Note: You may create and/or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field in which you are currently working or have previously worked so that you are starting with more knowledge. If your selection is a private organization, we ask that you remove any identifying information that would enable someone to identify this organization(s). For this assignment, you will utilize the different resources listed below (plus your own research strategies) to select a qualified country for your company’s international expansion. To begin, go to the World Bank Group’s Website and review the “Economy Rankings” report located at http://www.doingbusiness.org/rankings. Choose two (2) countries from the list (one [1] from the top of the rankings and one [1] from the bottom) to complete a comparison of risks. The goal of the risk comparison is to examine the risk factors associated with expanding into the selected countries. You may discuss any of the eleven (11) categories on the report when examining the risk to technology, payment security, physical good / product security, etc. in your risk comparison. For additional information on the selected countries, you can visit the Central Intelligence Agency’s (CIA) “World Factbook” found at https://www.cia.gov/library/publications/the-world-factbook. You may also use the academic internet resources to conduct any additional research.

Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following section headings:

· Higher-Ranking Country is Considered the Safer Strategy for Expansion. (for Question 2)

· Lower-Ranking Country is Considered the Risky Strategy for Expansion. (for Questions 3)

· Identify which Country You Selected and Why. (for Questions 4 and 5)

Write a five to seven (5-7) page paper in which you do the following:

  1. Provide a brief (one [1] paragraph) description of the organization you have selected for this project. Present the main drivers supporting the decision to expand internationally. Select your expansion strategy (Export, International, Multinational, or Global) and explain this decision.
  2. Provide a brief description of the higher-ranking country you have selected for this project. Next, analyze the various rankings (provided by the World Bank or CIA World Factbook sites) and discuss the strengths, weaknesses, and key benefits of this selection. You will then examine this country’s major existing trade agreements and predict whether they will assist or deter your venture.
  3. Provide a brief description about the lower-ranking country you have selected for this project. Next, analyze the various rankings (using the same websites as stated above) and discuss the strengths, weaknesses, and key benefits of this selection. You will then examine this country’s major existing trade agreements and predict whether they will assist or deter your venture.
  4. Based on your research of comparative advantage, present the primary risks (economic, political, cultural, language, etc.) associated with expanding into the lower-ranking country versus the higher-ranking country. Next, provide the competitive advantages (economic, political, cultural, language, etc.) associated with expanding into the lower-ranking country versus the higher-ranking country.
  5. Based on this comparative advantage study, suggest which country is the better choice and provide a rationale for your selection. Next, state which key factors you can identify to support your decision.
  6. Use at least three (3) quality references. Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

· Be typed, doublespaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Evaluate the economic, political, legal, financial, and cultural factors of global trade.

· Analyze global segmentation, positioning, and research essential for developing a comparative advantage.

· Evaluate the importance of risk mitigation associated with implementing a global market strategy.

· Analyze the main drivers associated with market entry, pricing strategies, and frontline sales in the global marketplace.

· Use technology and information resources to research issues in global marketing management.

· Write clearly and concisely about global marketing management using proper writing mechanics.

RUBRIC

“PART 2” Online Discussion (NEED ABOUT 200 words)

“Global Segmentation, Positioning, and Marketing Strategies” Please respond to the following:

Companies utilize market segmentation to meet the needs of various consumer preferences. It is difficult, if not impossible, for one company to meet the needs or wants of every customer. Describe three (3) ways that the global marketing approach to segmentation differs from the domestic marketing approach to segmentation (possible classifications: geography, culture, language, political, wealth, population, age, macro, micro, etc.). Next, determine the main advantages or disadvantages that a regional marketing strategy has compared to a global marketing strategy.

“PART 3” Response a peer answer as below (NEED ABOUT 50 words)

“PART 4” Response a peer answer as below (NEED ABOUT 50 words)

  1. Provide a brief (one [1] paragraph) description of the organization you

have selected for this project. Present the main drivers supporting the

decision to expand internationally. Select your expansion strategy

(Export, International, Multinational, or Global) and explain this decision.

Weight: 15%

  1. Provide a brief description of the higher-ranking country you have

selected for this project. Next, analyze the various rankings (provided

by the World Bank or CIA World Factbook sites) and discuss the

strengths, weaknesses, and key benefits of this selection. You will then

examine this country’s major existing trade agreements and predict

whether they will assist or deter your venture.

Weight: 20%

  1. Provide a brief description about the lower ranking country you have

selected for this project. Next, analyze the various rankings (using the

same websites as stated above) and discuss the strengths, weaknesses,

and key benefits of this selection. You will then examine this country’s

major existing trade agreements and predict whether they will assist or

deter your venture.

Weight: 20%

  1. Based on your research of comparative advantage, present the

primary risks (economic, political, cultural, language, etc.) associated

with expanding into the lower-ranking country versus the higher-ranking

country. Next, provide the competitive advantages (economic, political,

cultural, language, etc.) associated with expanding into the lower-ranking

country versus the higher-ranking country.

Weight: 15%

  1. Based on this comparative advantage study, suggest which country is

the better choice and provide a rationale for your selection. Next, state

which key factors you can identify to support your decision.

Weight: 15%

  1. Use at least three (3) quality references.

Weight: 5%

  1. Clarity, writing mechanics, and formatting requirements

Weight: 10%

Exceeds number of required references; all references are high-quality

choices.

0-2 errors present.

Thoroughly presented the primary risks (economic, political, cultural,

language, etc.) associated with expanding into the lower-ranking country

versus the higher-ranking country. Thoroughly provided the competitive

advantages (economic, political, cultural, language, etc.) associated with

expanding into the lower-ranking country versus the higher-ranking

country.

Thoroughly suggested which country is the better choice and provided a

rationale for your selection. Thoroughly stated which key factors you

can identify to support your decision.

Thoroughly provided a brief description of the higher-ranking country

you have selected for this project. Thoroughly analyzed the various

rankings (provided by the World Bank or CIA World Factbook sites) and

discussed the strengths, weaknesses, and key benefits of this selection.

Thoroughly examined this country’s major existing trade agreements and

predicted whether they will assist or deter your venture.

Thoroughly provided a brief description about the lower ranking country

you have selected for this project. Thoroughly analyzed the various

rankings (using the same websites as stated above) and discuss the

strengths, weaknesses, and key benefits of this selection. Thoroughly

examined this country’s major existing trade agreements and predict

whether they will assist or deter your venture.

Criteria

Thoroughly provided a brief (one [1] paragraph) description of the

organization you have selected for this project. Thoroughly presented

the main drivers supporting the decision to expand internationally.

Thoroughly selected your expansion strategy (Export, International,

Multinational, or Global) and explained this decision.

Exemplary

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