You have been asked to consult with the Best Buy marketing team. They are specifically looking for recommendations as to specific promotional activities you would recommend to encourage consumers who currently use independent installers to switch to Geek Squad. To aid you in formulating your recommendations, you should consider past and present consumer purchasing patterns; conduct an environmental scan for Geek Squad using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to influence Geek Squad in the near future.
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